What about shopping habits in the corona pandemic?
Market researchers explain this on the basis of studies.
One trend is obviously unmistakable.
The
shopping habits
of people in this country have
changed noticeably
during the
corona pandemic *
.
The German Press Agency (dpa) reports on this on the occasion of a current study: More than half of consumers are making shopping for
consumer goods such as groceries or toothpaste
less fun than they were a few years ago, as a large-scale study by the market research company NielsenIQ showed for which the data from 20,000 households had been evaluated.
The result: you go shopping less often.
Shopping in your free time is less attractive than it used to be?
"People have the need to reduce their purchases, that was true in the first and second lockdown and it still applies," observes Nielsen expert Thomas Montiel Castro according to dpa.
The fear of contagion is only one factor - and perhaps not even the most important.
Young people in particular no longer wanted to spend so much time shopping.
"In Corona you learned that there are more exciting things with which you can spend your free time."
Also read
: Rossmann and Co .: Why are the prices often different depending on the branch?
Trend: Spontaneous purchases in the corona pandemic are becoming less common
The trend
is going
Therefore, according to NielsenIQ, to
shop less often
and then
do everything in one fell swoop
, as dpa continues to report.
Spontaneous shopping trips to the bakery, to the drugstore or to quickly get some cold cuts at the meat counter are becoming increasingly rare, says Montiel Castro.
The trend is towards large stock purchases
or, as the market researcher calls it, the “big trolley” - the large shopping trolley.
“Quite a number of households only started making such large inventory purchases during the pandemic.
Shopping behavior has changed massively here. "
Also read:
There is really that much tip in a restaurant - study reveals crucial little things
Corona pandemic: supermarkets like Rewe or Edeka are more in demand than ever
The winners, however, are not the large hypermarkets or discounters
, where German consumers mostly did their bulk purchases in the past,
but the classic medium-sized supermarkets such as Rewe or Edeka
, reports dpa: According to a current study by market researcher GfK, supermarkets have theirs Sales in the first half of 2021 increased by 6.3 percent, while the discounters would have sold 1.4 percent less.
Business in the large hypermarkets has stagnated.
(ahu) * Merkur.de is an offer from IPPEN.MEDIA.
Also interesting:
You should therefore never keep the receipt in your wallet
With these seven tips you can save a lot of money in everyday life
These seven tips will save you a lot of money in everyday life
