It is 8 pm rue Rivoli on this Thursday, August 26 and already the crowd is starting to enter the ESPot.
But the young people who flock to present their health pass and start the party are not video game pros: they are TikTokers, come for #ForYouNight, a big evening organized for them by Sleeq and La Sauce, two agencies of marketers specializing in TikTok.
On the program: DJ, cooking workshop, burger stand, giant Just Dance and unlimited access to PCs and game consoles contained in this temple of gaming, in short, everything for content creators to meet.
Sitting on a sofa, an orange transparent cap screwed on his head, Antoine Godfroy alias @filousophe is categorical: to succeed on TikTok you need consistency, captivate your audience, sharpen curiosity and play on emotions.
Present at the party, singer Keen'V advises him to stay natural.
"TikTok is maybe the only app where you can really be yourself, have fun if you're funny, dance if you like to dance… No one will judge you."
Read also Who is Khaby Lame, the hilarious new star of the social network TikTok?
Regarding financial income, it is not with the background of creator that we earn the most money, explains @justinemaarc, Tiktokeuse to more than 4 million subscribers. The bulk of the platform's creators' compensation comes from product placements and other partnerships with advertisers. Meetings that can happen faster than expected: "Me, it was from 400,000 subscribers but I have friends who from 100,000 subscribers start to make some pocket money", explains Gaëtan alias @yofunders_ , best known for his concept of the “journalist's voice”.
