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Ara Aprikian (TF1): "Television unites, Gafa divides"

2021-08-29T17:51:53.203Z


Ara Aprikian, CEO of TF1 content, promises “the biggest comeback for ten years” on the group's antennas. And pleads for the strengthening of a medium promoting "the sharing of common values".


For TF1, the television season which starts will not quite resemble the previous ones.

Upstairs, its shareholder, Bouygues, is actively preparing the merger project with M6.

In the offices of the audiovisual group, on the other hand, it's a different atmosphere.

The peace pipe will wait until the summer of 2022. Gilles Pélisson, CEO of TF1, intends to bring out the heavy artillery to win the battle of the audience, and with it, that of advertising revenue.

"

We are going to launch the biggest comeback of the last ten years

", assures Ara Aprikian, deputy general manager of the TF1 group in charge of content.

To read also

TF1-M6: "The most important movement ever made in Europe for twenty years!"

About forty new products are expected across all of the group's branches.

TF1 will offer more than 22 new French dramas and six new international series, including three co-productions.

"

Lies

, a psychological thriller with Audrey Fleurot and Arnaud Ducret, will open the show.

A French affair will

follow

, which will revisit the death of little Grégory,

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Source: lefigaro

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