Beyoncé and Jay-Z first campaign for Tiffany and a Basquiat - Lifestyle appears

 Beyonce ', Jay-Z, an exceptional diamond and a "Milanese" Jean Michel Basquiat who remained practically invisible for almost 40 years: these are the testimonials of the new advertising campaign "About Love" by Tiffany, the queen of jewelery that entered the year to join the French luxury giant LVMH. The new image that is depopulating on the web in view of the real debut on September 2 contains a tangle of symbols: Jay-Z in a tuxedo has his hair styled like the Haitian-American artist who in 1982 painted "Equals Pi", the large canvas behind him that the Arnault family would have recently bought, according to ArtNet News, for a figure between 15 and twenty million dollars. As for 'Queen Bee',she wears a little black dress up to her feet that makes the jewel stand out at her neck: it is the fabulous 128-carat yellow diamond purchased by Charles Lewis Tiffany in 1878, the year after its discovery in South Africa, and so far worn publicly by four women only: the New York socialite E. Sheldon Whitehouse in 1957, Audrey Hepburn in the promotional photos of the film "Breakfast at Tiffany's", Lady Gaga at the 2019 Oscars and now Beyonce ', the first African American.Lady Gaga at the 2019 Oscars and now Beyonce ', the first African American.Lady Gaga at the 2019 Oscars and now Beyonce ', the first African American.

    "A new chapter begins with her", affirms the jewelry maison that has chosen the couple because the relationship between the two singers "is emblematic of the new love story that the brand has decided to embody". The campaign, which Tiffany described as "an exploration of connections and vulnerabilities", is a first for Beyoncé and Jay-Z, who have been married since 2008 and have a well-documented history of ups and downs she has drawn on to the album 'Lemonade'. "By presenting a new brand identity, this campaign embodies the beauty of love through time in its various aspects - affirms the jewelry - coining a new vision of love for today's world". And then

, proclaimed Tiffany attributing the copyright to Basquiat's heirs and intending to display it in the flagship on Fifth Avenue once the ongoing restoration work is finished.

    The large painting, whose blue background evokes the symbolic tonality of the historic New York house, was actually photographed three years ago by the magazine "W" in the Milanese living room of the Sabbaddini family, in turn the owner of a famous jewelry shop on Via Montenapoleone. . According to Greg Allen, an art world detective, the painting was exhibited in public at least once, in 2000-2001 at the Galleria d'Arte Moderna e Contemporanea in Bergamo in an exhibition curated by Giacinto di Pietrantonio. (HANDLE).