08/29/2021 10:23
Clarín.com
Society
Updated 08/29/2021 10:23 AM
In a step that reinforces the commitment to readers,
Clarín reached 400 thousand subscribers
and is the leader among informative websites in Spanish in the world.
In 2017, and as a turning point in its digital transformation,
Clarín
was the first media in Argentina to launch a subscription plan to its digital content, an alternative that had already been adopted by the main newspapers in the United States and Europe and spread throughout the world.
The subscription model was born as the natural continuity of the commitment of the reader of the paper newspaper, which
recognizes and demands the identity and quality standards in a medium
.
The growth of subscriptions and the revaluation of traditional newspapers constituted the same process.
Clarín
established a
paywall
, a dynamic payment wall that allows the free reading of a number of notes;
After exceeding that number, the reader has the possibility to
subscribe to continue accessing
the different contents
without limits
.
Today the subscription alternatives include
Full Digital
plans
, with unlimited access to digital content, the unlimited App for iOS and Android systems and access to exclusive content;
Full Digital + 365
, which adds to the unlimited access the 365 card with benefits in more than 5,500 stores;
Full Digital + 365 Plus
, with the additional extra benefits of the Plus card;
the
Digital printed edition
, which allows access to the Clarín Kiosk and the contents of Revista Ñ, Arq and the magazine Pymes;
and
Corporate
subscriptions
, with strategic alliances with companies and clubs.
In this sense, the agreement reached with River Plate stands out so that its associates have the benefits of the
Another relevant fact is that
Clarín has 3 million registered readers
and more than 600,000 who receive some of the 24 newsletters produced in its Editorial Office every week.
The incorporation of the technology developed by
the Argentine unicorn Auth0
, which will be implemented in
Clarín
from September
(see box), will result in a better user experience among our readers.
At a time when
fake news
and low-quality content viralized on social networks
are expanding
,
more readers in the world demand verified and quality information
, a characteristic that
Clarín has
maintained for more than seventy years in its current edition on paper and for 26 years in digital format.
The content proposal includes today from texts and videos of exclusive production, to interactive audios and infographics, essential to better understand news events with ease.
In this constant search,
Clarín
has just renewed the design of its Home or digital cover
for desktop and mobile phones. With new fonts, renewed pieces and original formats, a simpler, clearer and more direct, functional reading is proposed to a user who browses the web at different times and contexts. It is not just a change. It is an evolution supported by the demand and feedback from readers, the newspaper's main interlocutors.
From now on,
the Home tends to the informative hierarchy and the balance
between political and economic news, preferred by readers; and content on travel, health and gourmet, among others related to lifestyle. Analysis with the columns of Ricardo Kirschbaum, Ricardo Roa and Eduardo van der Koy, among others, is also privileged; the intimacy of politics with Santiago Fioritti and Nicolás Wiñazky, and the weekly political humor of Alejandro Borensztein.
A
timeline
was also designed and implemented
that allows a synthesis of breaking news
. Updating 24 hours a day, seven days a week is another of the priorities demanded by
Clarín
readers
around the world and with different schedules. Highly rated special reports, stories and service notes are among the top picks. Also in the new Home
a block of notes distinguishes the exclusive reading material of the subscribers
. The search for balance between what is urgent and what is important is the concept on which the renewed proposal is based. Designed for 400 thousand subscribers and millions of readers.