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For its return to school, Arte wants to become the "first European audiovisual cultural platform"

2021-09-02T13:48:57.913Z


For its return to school, Arte, with a record audience this year, confirms its desire to “become the leading European audiovisual cultural platform”, with a range of unseen (documentaries, series) and new programs on the program, particularly on social networks. .


"

Our goal is clear: to become the leading European audiovisual cultural platform

," said the president of the Franco-German channel, Bruno Patino, during a teleconference on Thursday.

"

This European acceleration that we want to carry out is the heart of our group project, which was established last June

," continued the chain's boss.

The digital offering will "

end

" beyond the six languages (French, German, Spanish, Italian, Polish and English) currently available.

In support of this ambition, satisfactory results: "

Since the beginning of the year, the channel has accumulated 2.9% of audience share on the air, a historic record

", argued Bruno Patino.

Read also: Muriel Robin, Valérie Donzelli, Miou-Miou, Marina Hands ... The beautiful return of Arte

On the digital side, the audience has more than quintupled between 2017 and 2020, and the arte.tv platform records 170 million videos viewed on average each month, he added.

On social networks (YouTube, Facebook, Instagram, Twitter), Arte has more than 18 million subscribers.

Women, reflection and youth

For the start of the school year, the channel offers "

a state of the world in all its forms

" according to three main axes: the "

role of women

", "

the place of youth

" and reflection, announces Boris Razon, editorial director of Arte France .

The question of the place of women in society will be found through the series "

Mytho

", season 2 of which will be broadcast in October, and "

Nona et ses filles

", first series by Valérie Donzelli, available in the fall, in which Miou-Miou embodies a pregnant septuagenarian.

Read alsoAfghanistan, the tragedy of missed opportunities on arte.fr

H24

” will

focus

on violence against women through 24 short films “

written by 24 European writers, played by 24 actresses and shot by 24 directors

”.

Reflection and youth will combine in Niccolo Ammaniti's new series “

Anna

”, from September 10 on arte.tv, which follows the journey of a teenager in a Sicily ravaged by an epidemic that has decimated adults.

Arte is also gaining strength on social networks, with the launch on Twitch of a new bimonthly music show, “

Laser Disc

”, and a new monthly version of “

FAQ

”, a magazine originally designed for Snapchat.

On YouTube will start the program “

Big ideas

”, built around a dialogue with a thinker.

Source: lefigaro

All life articles on 2021-09-02

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