You have probably noticed it if you are frequent viewers of France Télévisions, BFM TV, CNews, C8, RMC, LCI or even L'Équipe: a completely offbeat advertising spot where rainwater constantly falls. on a family in his living room.
This advertisement, which cleverly shows (using a well-placed caricature point) the damage caused by a roof in poor condition, comes from Technitoit.
This new on-screen advertiser has been the undisputed leader in home renovation for nearly 20 years in France with more than 500,000 homes already renovated.
Just that.
A relationship of trust with customers
To achieve such hegemony in the home renovation market, Technitoit has gradually climbed the ranks with regular expansion throughout France. "Our customers have been the engines of our success," admits Benjamin Erisoglu, Chairman and Founder of Technitoit. We have established a solid and lasting relationship of trust with them. Regularly, some customers call on us again after the completion of a first project, which is very rewarding for the work of our craftsmen. "
Roof renovation, facade renovation, insulation work on exterior walls, heating system, ventilation, joinery, installation of solar panels: the company created in 2002 in Angers (Maine-et-Loire) has become over the years the true specialist for all French people wishing to renovate their heritage sustainably and at a lower cost.
Today, Technitoit has nearly 80 agencies and carries out more than 30,000 projects each year.
A success far from being the result of chance.
A dedicated research laboratory
In fact, a little over 10 years ago, Technitoit invested in its own research and development laboratory. A winning bet. "We develop, manufacture and use our products, which is unique in France in the construction industry," explains Benjamin Erisoglu. To do this, a team of researchers specializing in surface protection products works every day to develop new formulas. Thanks to them, our customers benefit from unique products that only Technitoit can apply. "
Among these is water repellent for roofs and facades.
By applying it on the roof and on the exterior walls, the roof and the facade become self-cleaning, and this, for many years.
“The observation that I made 20 years ago is still relevant today: it costs more to change a roof than to renovate it.
With the water repellent, our customers find a home like new.
And it is guaranteed for up to 15 years for the waterproofing of the roof, ”argues the autodidact.
A successful transition to franchises
Over the years, Technitoit has built a solid reputation. To the point of attracting many craftsmen and home renovation specialists wishing to invest in their own Technitoit structure. Thus in October 2020, the entire network of the company went into franchises. From then on, the Group entered the circle of large companies offering franchisees the chance to run their own entity. “This step was very important in our development,” emphasizes the President and Founder. We were keen to make it a success, because it foreshadows our continued growth. In addition, we are opening new branches in the heart of departments in which we were not yet established. Today,we can meet the demands of all our customers anywhere in mainland France. "
And it is precisely this precise point which convinced the leaders to invest in a campaign of advertising on television.
“We were relying on our skills to move forward here.
For 20 years, word of mouth was ultimately our main selling point and it was our customers who spoke about our work to those around them.
From now on, we are moving up a gear to make ourselves fully known to the general public ”, rejoices Benjamin Erisoglu.
There is no doubt that with such a spot, Technitoit will not go unnoticed ...
Website: www.technitoit.com
