Parades in attendance, with great returns and debuts, events for parties and evenings, economic data that make us optimistic.
Fashion takes back its place by illuminating the desire for recovery with fashion and hope, with the
Milan Week Women's Collection,
and a calendar that looks like one of the pre-pandemic seasons. A total of 173 appointments (125 face-to-face and 46 digital), from 21 to 27 September, with 65 fashion shows (of which 2 doubles), 42 face-to-face and 23 digital, 75 presentations and presentations by appointment (56 face-to-face and 19 digital) ) and 33 events (29 in presence and 4 digital). "An extraordinary injection of creativity, energy and openness to the world - said the mayor Giuseppe Sala, at the official presentation of the calendar, illustrated by the president of the National Chamber of Fashion, Carlo Capasa - The fashion week will give even more strength to our restart ". So confidence and expectations in the sector also confirmed by the data: a rebound in the second quarter, which brought growth in the first half to + 24%,recovering a large part of the fall of 2020, very positive exports in the first 5 months of 2021 with an overall growth of 27.6% and 34.3% towards non-EU countries alone, and close to doubling (+ 93.9%) towards China. "The recovery starting from January was not a foregone conclusion and was able to materialize continuously with the success of the vaccination campaign and the consequent package of reopening measures - said Capasa, addressing an appeal for vaccinations and recalling that at fashion shows and events you will only enter with a green pass -. I believe that the vaccine is the only weapon we have against the pandemic, and we are also very lucky to be able to do so, there are countries far behind ". Almost all the major brands appear in the calendar of fashion shows, during which the spring / summer 2022 collections will be presented.Robero Cavalli returns under the creative direction of Fausto Puglisi and they reappear. also brands like Moncler and Boss.
Maison Margiela, Luisa Spagnoli, Hui, Vitelli, Joy Meribe and Maison Alvine Demanou will make their debut for the first time with an MM6 fashion show.
Gucci presents itself with a special event on Saturday 25. During the week there will be many anniversaries that will be remembered with various initiatives. Such as the exhibition for the 40th anniversary of the birth of the Emporio Armani brand, the event for the 20th anniversary of the Nudo collection by Pomellato, the celebration of Chiara Boni's 50-year career and the 60th anniversary of the Marcolin brand . The Chamber of Fashion has also devised a series of projects 'that underline the association's multifaceted commitment to different issues', including sustainability, support for young designers and the search for emerging talents. The return of media and buyers from all over the world is also expected at Milan Fashion Week. The forecast is that attendance, mainly due to travel restrictions (from China, for example, Capasa said,no one will arrive in Milan), they will still be 50% less than the pre-covid numbers.
