The export of French audiovisual programs peaks in 2020

The export of French audiovisual programs in 2020 reached an all-time high for 25 years with a financial flow of 489 million euros in total, according to a study published Wednesday by the National Cinema Center (CNC) and the audiovisual branch of 'UniFrance.

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"

This amount, which includes all financial resources from abroad, is driven by a jump of nearly 50% in pre-sales of programs (77.7 million euros), the growth of contributions in co-production (+3 % to 80.2 million), stable sales but at a high level (196.9 million) and expenses in France for international projects up slightly (+ 1% to 134.3 million).

Documentary records sales record

"

", greeted Dominique Boutonnat, president of the CNC, during a conference of hurry. French animation remains the first genre sold internationally and represents 38% of sales. It is followed by fiction (24% of sales) and documentaries (23.4%) which constitute the bulk of sales.

In ten years, these three genres have taken off: animation and fiction have more than doubled their sales over the period, driven by strong brands in animation, such as "

", "

" or "

", and a renewed interest in streaming platforms for fiction in non-English languages.

The documentary recorded a sales record in 2020, marking the recognition of “French

” in this field where buyers are very diverse (television channels of all categories and platforms), underlines the study. “

” programs - i.e. program concepts (games, entertainment, magazines) adaptable abroad - represented 10.8% of sales, a share that has fallen sharply in nearly 10 years (17.9%). % in 2011).

Western Europe remains the main market for French programs (87 million euros), followed by North America (25.3 million) and Asia (16.6 million).

Global rights or "

" (cession contracts covering several global territories) are declining after the record level of 2019, but remain at a sufficiently high level (-2.8% to 41.2 million euros) to make it the second export zone in 2020, a movement supported by strong demand from streaming platforms.

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On so-called stock programs - that is to say fiction (TV films, series), animation, documentaries and live shows - France "

”, add the CNC and UniFrance, on the basis of a survey carried out by Ampère Analysis on 465 catalogs of streaming platforms in 49 countries. With 1.6% of the program offer on these international platforms, France is “

” ahead of Germany, Spain and Italy. American production dominates (14.5%) followed by that of the United Kingdom (7.2%) and Asian countries (Japan 5.4%; South Korea 3.1%; China 2.2%).