It's already very Christmas in the supermarkets, thanks to gingerbread and speculoos.
Christmas baubles and Co. threaten to be in short supply.
Frankfurt am Main - When you visit the supermarkets, you can't miss it: Christmas is approaching us with giant strides, and that with outside temperatures of over 20 degrees.
Gingerbread, speculoos and Santa Clauses made from chocolate are not in short supply.
The
food magazine
, according to the threat of German trade but in so-called non-food goods shortages.
This also affects Christmas things such as Christmas tree balls.
Not least because of this shortage in the supermarkets, customers would have to be prepared for higher prices.
A classic case of supply and demand.
Supermarkets do not only warn at Christmas
Information on this is already available from supermarkets either as handouts on the shelves or as information online.
This does not only apply to Christmas products.
Dealers are trying to get replacements, but as early as October you will notice that goods are missing.
There are many reasons why there are shortages in supermarkets at all.
Most of them have to do with the coronavirus pandemic.
This could be production processes stopped due to infections or closed ports in China.
Supermarkets and retailers need alternatives
Now it is a matter of considering alternatives and “saving what can be saved”.
Not only retailers specializing in non-food goods have to try to compensate for delivery failures.
Large discount chains such as Aldi and Lidl are also affected.
Their non-food share is up to 20 percent, not just at Christmas time.
It goes without saying that people are reluctant to communicate to the outside that there is a shortage of goods on the shelves. Retailers and supermarkets are trying to compensate for the limited range with premium freight. This costs and will ultimately have to be paid by consumers. Depending on the product, 20 cents to 10 euros. Not just for Christmas.
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