The audience game could no longer do Nielsen's good business.
For decades, the company has been the benchmark for measuring audiences in the United States: it provides estimates of the number of viewers in front of their television sets, from a panel of around 40,000 households.
This is essential for American channels, which must guarantee advertisers that they will get their money's worth by placing their advertising spots at home.
Each year, more than $ 60 billion is spent on average on television commercials across the Atlantic.
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In recent months, Nielsen has come under fire from critics.
So much so that the industry watchdog Media Rating Council (RMC) ended up suspending accreditation of its local and national TV rating services in early September after a series of complaints.
Broadcasters, advertisers and media agencies have pointed out errors in the counting of viewers.
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