Safilo and
Chiara Ferragni
have signed a multi-year agreement for the design, production and distribution of the first licensed eyewear collection under the Chiara Ferragni brand.
The entire range of sunglasses and prescription eyewear will be presented for Spring Summer 2022 and will be available from next January.
Angelo Trocchia, CEO of the Safilo Group. stressed that "Together we want to create a new reference fashion brand in eyewear that, through digital, is able to speak directly to the new generations, working in synergy with the extraordinary power of Chiara's global fan base to further strengthen its presence. Safilo in the digital universe. A brand that will fit perfectly into our brand portfolio and that represents a significant growth opportunity in the contemporary segment ".
As was the case with the more articulated alliance of the digital entrepreneur with Tod's and the collaboration with Monnalisa, Safilo's stock took off on the stock market, earning more than 13% at the start of the session. "We are thrilled to welcome one of the most famous and influential digital entrepreneurs in the world to our portfolio," said Trocchia. "Safilo represents not only excellence in eyewear but also, like my brand, a great example of the Italian spirit with a global significance", declared Chiara Ferragni, CEO and creative director of the Chiara Ferragni brand. "
Safilo
strongly believed in my brand and the launch of this new category and I chose them for the connection I felt with their values, innovation and commitment to excellence. We worked together to create a collection that I can't wait to present next year. "
The new agreement with the entrepreneur marks
the entry of the Chiara Ferragni brand into the world of eyewear licensing and
goes in the same direction of digital transformation and active involvement strategy, addressing the new generations through new languages and channels Chiara Ferragni's ability to dictate fashion trends and her innovative business model have become a case history in the new digital economy worldwide.
Among the latest agreements by Chiara Ferragni: global ambassador and 'face' of Swiss watches
Hublot
, one of the leading luxury watch manufacturers. ("As a visionary and a pioneer, she has been able to move with the times, dominating digital platforms and transforming her passion into a real business. Her passion has become her job and her natural talent has transformed. in a success that appears within everyone's reach His inspirational journey proves that anything is possible ", commented Ricardo Guadalupe, CEO of Hublot).
The entry into the board of directors of
Tod's
and the license to
Monnalisa
made news
, a company that deals with high-end clothing for children, its brand. In May 2021 it had launched a limited edition with
Nespresso
.