The horizon is emerging for the advertising market.
After long months of difficulties, the sector exceeded its pre-crisis level in the first half of 2021. The domain's net revenues reached 7.15 billion euros, an increase of 6.5% compared to the same period in 2019, according to the Unified Advertising Barometer (Bump) bringing together figures from Irep, France Pub and Kantar Media.
Of this total, 3.8 billion come from digital advertising: search, social, display… A segment growing by 41.9% compared to 2020. The acceleration in digital growth is largely attributable to the Google-Facebook trio -Amazon (+ 50% against + 26% for the other players).
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In addition, 2.9 billion go to traditional media TV, radio, the press, cinema and outdoor advertising.
A figure which marks a rebound of 25.7% compared to 2020, but which still remains down 12.5% compared to 2019.
Television is the medium that gets away with it
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