"I hate school", "Fuck the system" and especially "Acab", acronym of "All cops are bastards", to understand in French "All the cops are bastards".
Marketed in several stores, a smoothie has continued to panic the web since a user posted a photo on social networks a few days ago.
Monoprix announced on Monday that it had requested the removal of the product from the shelves.
"Like you, we do not tolerate this type of message on products referenced in our brand," wrote on Twitter the official account of Monoprix, of the Casino group, to a person who challenged him.
“We have therefore alerted the supplier concerned and are withdrawing the product as soon as possible.
Thank you for your message !
He continued.
Hello, like you, we do not tolerate this type of message on products referenced in our brand.
We have therefore alerted the supplier concerned and are withdrawing the product as soon as possible.
Thank you for your message !
- Monoprix (@Monoprix) September 13, 2021
"A brand of fruit juice makes its
butter
on anti-cop hatred," denounced, also on Twitter, the police union Alliance, seeing there "the perfect instructions for destroying relations" between the police and population.
"How can you tolerate anti-police markings on your product?"
»Also reacted Axel Ronde, secretary general of the police union the Police forward.
When a brand of fruit juice makes its "butter" on anti-cop hatred 🤬
➡️ The perfect instructions for destroying Police-Population relations @GDarmanin pic.twitter.com/afyR3pkKGr
- ALLIANCE PN (@alliancepolice) September 13, 2021
"Acab", which we see more and more tagged in the streets, which we find on the walls on the fringes of the demonstrations, found its origin in England before spreading all over the world, popularized by the movement skinhead, to become a universal slogan against law enforcement.
A German brand singled out
How did these four letters end up on this smoothie bottle?
Monoprix would be there ... for nothing.
The author?
True Fruits, a German brand which recently launched in France, marketing its products at Monoprix, but also in certain Auchan, Leclerc or Carrefour stores.
On Instagram, it already presented a week ago its "special edition Back to school 2021", "available in limited edition", in which we actually saw the slogan "Acab" among dozens of other inscriptions.
View this post on Instagram
A post shared by true fruits (@truefruits_fra)
Used to puns and jokes, the brand is not at its first controversy. On the contrary: she almost made it a marketing issue. Last month, as Courrier international recounts, it had published in Germany on its bottles extracts from the programs of the main parties vying for the parliamentary elections. A large distribution company then refused the marketing of those with the program of the far-right party of AFD. The Spiegel then noted: “In the past, True Fruits has been accused on several occasions of sexism and racism for its advertisements. "