TURIN - The traditional 'Tuber primae noctis', the night that on September 21st starts the search for white truffles, according to the provisions of a regional law, will be the prologue to the Alba International Fair, from October 9th for 8 weekends, until December 5th.
The 91st edition of the Alba exhibition, with the claim "Connected with nature", launches a new course: "the centrality of food and wine is accompanied by the very contemporary challenge of sustainability, - explained the organizers, presenting last night, to Alba, the Fair - at the center, therefore, the themes of environmental protection, climate change and sustainability, understood not only in its environmental meaning, but also declined along the social and economic guidelines ".
The heart of the Fair will remain the Alba White Truffle World Market, inside the Cortile della Maddalena, together with the Albaqualità review, and the Alba Truffle Show.
The main novelty of 2021 is the Dawn to Earth project, which by connecting Alba with the rest of the world will lead to a dialogue with each other - in the cycle of meetings "Crossed Sustainability" - characters from the world of high finance, digital innovation, excellent craftsmanship, haute couture, art, music, design and culture and signature cuisine. charity that brings together great chefs and personalities from politics, culture, entertainment and the international jet set.
"If 550 thousand people visit our Unesco hills every year, and from all over the world consider them the elite of taste tourism, it is thanks to the strength of excellent products such as our wines and an extraordinary ambassador which is the Truffle. Bianco d'Alba - underlines the President of the Piedmont Region, Alberto Cirio - Since its inception, the Fair has been a fundamental driver of promotion not only for this unique product of our land, but for the whole Piedmontese and Italian territory. (HANDLE).
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