In the next world, the map of art has changed. It is no longer enough to travel from fair to biennial, from big city to big city, from Old Continent to emerging countries. Moreover, will this model survive the global Covid crisis? It is now a question of reinventing, for elected officials, life as an esthete's pleasure, a global and immersive experience, a
“holistic”
experience
, as touted by the times. Art becomes one of the key elements of a perfect little world where everything can be tasted, from the idyllic place to gastronomy, from nature to the wild reinvented to pure six-figure commerce, presented in its most friendly and harmless way. . However, the art market is the sinews of war which does not speak its name.
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The kings in this area, Ivan and Manuela Wirth, are discreet like the Swiss, pragmatic like good neighbors, visionaries like businessmen who see very far.
Out of education or out of prudence, they keep a rather low profile and do not talk about money.
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