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Lidl, Edeka, Rewe or Aldi: Which supermarket has the edge in Germany?

2021-09-17T10:01:26.610Z


Supermarkets were the clear winners of the corona crisis. An analysis by the EHI Institute now shows which discounters benefited the most.


Supermarkets were the clear winners of the corona crisis.

An analysis by the EHI Institute now shows which discounters benefited the most.

Cologne - While many shops had to close completely, the supermarkets remained open during the Corona crisis.

During the lockdown, shopping in the supermarket was the only “social event” for many, and that also changed people's shopping behavior in the pandemic: Consumers went to supermarkets less often, but put more into shopping carts.

This led to an increase in sales and a shift in market shares, as an analysis by the retail research institute, EHI Retail Institute, has now revealed.

Edeka, Lidl, Rewe and Co: Which supermarket is ahead in Germany

The event and travel industry suffered, but the grocery trade recorded around 60 percent of the top 1,000 sales in Germany in 2020.

The supermarkets and discounters achieve this result even with a smaller number of sales outlets than they did a few years ago.

Because the number of shops is falling - and not just since Corona.

In 2018, for example, there were a total of 3.6 percent more sales outlets (57,440), in 2020 there were only 54,900.

However, these achieved higher sales: the increase in sales in 2020 was 3.6 percent compared to 2018.

In general, discounters profited the most, with a turnover of 42.2 percent they held the lion's share in the market.

Supermarkets accounted for 34.1 percent and hypermarkets for 16.4 percent of sales.

The discounter Lidl was even able to overtake its competitor Rewe compared to the previous year and secure a larger piece of the market.

The market shares will shift even further in the future, because the Real branches will be closed.

They go to Kaufland, which like Lidl belongs to the Schwarz Group, as well as to Rewe, Globus and the market leader Edeka.

rank

Sales line

2020 net sales in millions

Number of sales outlets

Edeka

Grocery trade

37,362

5,921

Lidl

Grocery trade

21,600

3,202

Rewe

Grocery trade

18,300

3,289

Aldi south

Grocery trade

16,400

1,940

net

Grocery trade

14,550

4,262

Kaufland

Grocery trade

13,460

677

Aldi north

Grocery trade

12,200

2,220

penny

Grocery trade

8,050

2,200

dm

body and health

7,350

2.024

real

Grocery trade

6,800

268

Ikea, Obi and Co .: These are the winners at hardware stores and furniture stores

During the lockdowns, people rarely spent more time at home.

The EHI speaks of a "cocooning trend" that motivated people to make themselves comfortable in their own four walls.

The early lockdown easing for hardware stores and the click and collect system also contributed to an increase in sales.

The winner was the market leader Ikea, where even bestsellers were in short supply in some cases.

But other hardware stores and furniture stores also scored points.

rank

Sales line

Turnover in billions of euros

Ikea

furniture shop

4,464

Obi

Hardware store

3,915

bauhaus

Hardware store

3,790

Hornbach

Hardware store

2,680

Toom

Hardware store

2,660

Hagebaumarkt

Hardware store

2,630

globe

Hardware store

1,580

Höffner

furniture shop

1,440

Poco

furniture shop

1,400

Scooter

furniture shop

1,075

With our brand new consumer newsletter you will always stay up to date on consumer information and product recalls.

Source: merkur

All life articles on 2021-09-17

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