Even the perfume becomes genderless: the words that identify the fragrances 'pour femme' or 'pour homme' go out of fashion, outdated by the times.
The new frontier of international artistic perfumery follows the fashion trend: products without indications of gender.
An example of this is the 19-69 brand founded in 2017 by the Swedish artist, photographer and product designer Johan Bergelin.
"The year of 1969 represents an era of freedom, tolerance and counterculture", he says, explaining that his collection of fragrances does not distinguish between men and women, his perfumes are genderless, devoid of gender indications. In this wake, many companies present from 17 to 19 September at Fragranze, the artistic perfumery fair that returns to take place in Florence with 140 brands. So too Atelier Oblique, an artistic perfumery brand born in Berlin from the creativity of Mario Lombardo, offers genderless fragrances. While Rose Aria is the novelty of Heeley Parfums, created by the English perfumer and designer James Heeley. In the new proposal, the centifolia rose joins musk and amber, in a pleasant mix for him and for her.Some companies follow the trend by adding historical-cultural inspirations. Thus the iconic works of international literature are the inspiration behind each Timothy Han Edition fragrance.
"We draw inspiration from literature and the creativity of free thinkers" is the maison's mantra. Inspired by Jack Kerouac's 1951 novel from which it takes its name, "On the Road" is a unisex perfume with notes inspired by jazz.