Aldi Süd wants to score points with its customers with a new step.
The discounter is launching two new products with cult potential.
Kassel - After Aldi had recently made bad headlines with a meat scandal, the discounter wants to score points with its customers in the near future with a new step.
Aldi Süd * apparently wants to focus more on its own products.
According to Lebensmittelzeitung.net, customers can look forward to two special products from September 23, 2021.
Then the “Aldimania” campaign starts.
The centerpiece is two new products that Aldi will sell exclusively in its own branches.
If you want to get hold of one, you should be quick.
Because: Aldi * has limited the number of pieces.
The two products are items that should not be missing on any relaxing afternoon: comfortable socks and flip-flops.
The discounter had the latter produced in a climate-neutral manner.
Aldi customers celebrate the new product
Nevertheless, Aldi offers the flip-flops at a bargain price.
The "Aldiletten" cost 2.99 euros.
Customers have to put 99 cents per pair on the table for the socks.
Aldi south |
|
|---|---|
founding |
1913 |
Seat |
Mühlheim an der Ruhr |
Employee |
Around 157,000 in eleven countries |
sales |
59 billion euros (2019) |
The campaign is very well received by some customers.
“Next week there will be Aldilettes at Aldi.
I'll storm in like people on Black Friday, ”writes an excited Twitter user.
An Instagram user writes: "Who needs Armani when you can wear Aldisuedde".
Aldi Süd has already tested the new fashion store in Great Britain.
There the discounter sells a whole collection of different items of clothing - such as: sportswear, hoodies and pajamas.
Customers in Great Britain can also buy the “Aldilette”.
It is currently unclear whether Aldi Süd will also put the remaining products on German sales shelves.
Aldi Nord and Lidl had already tried out fashion business last year
Aldi Nord * and Lidl had already brought their own fashion pieces onto the market last year, as Lebensmittelzeitung.net reports.
Customers received branded items of clothing such as caps and T-shirts through competitions.
Oh, Lidl had severely limited the fan collection - a small number of items could be purchased via the online shop.
The products achieved a certain cult status in a short time.
This is also demonstrated by the high prices that are still being charged for it on Ebay and Co.
Dealers charge up to 69 euros for an “Aldi Original” cotton T-shirt.
(Jan Wendt)
* hna.de is an offer from IPPEN.MEDIA.
