Between September and December Coop will plant 10,000 trees in 10 Italian 'urban oases'. This is the 'Coop Youth Experience' initiative, a collateral event to Pre-Cop26 scheduled in Milan from 28 September to 2 October, a preparatory event for the great annual United Nations conference on climate change. A first urban oasis 'in reduced size' was inaugurated this morning in the center of the Lombard capital, in Piazza Cordusio. The installation, which will remain for 10 days, heralds a major 're-naturalization' operation that from Milan will affect the other 9 cities in Italy. Just in Milan there will be the first planting of 1000 trees and shrubs in the park of Rogoredo and Casa Chiaravalle (well confiscated from crime) between 27 and 29 September, by the hand of 150 volunteers under thirty,that will arrive from all parts of Italy. The children will have the opportunity to participate in the works of natural regeneration of the urban context in an active way, as well as the opportunity to meet with experts and well-known faces of environmentalism and to participate in the lectio magistralis held by the plant neurobiologist Stefano Mancuso on how the planting forests is one of the solutions to combat climate change.
An anticipation of these three days is the 'instant urban oasis' unveiled today in Piazza Cordusio: 25 square meters of greenery that will remain available to the city until the beginning of October and then return to new life in other areas of the city managed by cooperatives social. The Coop project received the patronage of the Municipality of Milan and the Ministry of Ecological Transition as a side event to the UN Pre-Cop 26, which will be held in the same days in the Lombard capital, and was carried out with experts in the field of forestation, including AzzeraCO2 and PlanBee.
Coop Youth Experience "is a project that concretely brings together the attention and care of the environment that surrounds us and in which we live and the collaboration of hundreds of young people. A campaign in which we have invested and in which we believe and that after Milan will touch other cities and other cooperatives ", explained Marco Pedroni, the president of Coop Italia and Ancc-Coop, Marco Pedroni -" Greener and more sustainable cities, this is what citizens and also our social base are asking for - he added Coop Lombardia vice president, Daniela Preite -. Three young volunteers from Coop Lombardia are here today, who enthusiastically joined the initiative. Others will join in the next appointments and will bring their contribution for the planting interventions ".
The urban oasis project is financed with the 'Green Weeks Coop' campaign, which started at the end of August, which promoted a sustainable discount of 25% on Coop products and major brands, allocating 5% of the proceeds to these environmental support activities .
Simultaneously with the Milanese inauguration, the project was presented in Florence to create the first bio-sustainable and participatory forest in Italy that will arise after the reclamation of a former industrial area.
By December the cities involved in the rehabilitation and regeneration of urban areas will also be in Ancona, Bari, Genoa, Livorno, Perugia, Piacenza, Rome and Turin.
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COOP REPORT 2021
