Ghali, my clothes for Benetton in Arabic - Lifestyle

There is a taste of his new album, which should be released in 2022, in the capsule collection designed by Ghali for Benetton and presented in Milan.

    Because in the work in preparation there will be songs entirely in Arabic for the first time and on jackets, trousers and sweatshirts created for children and teenagers Ghali wanted to write his name in Arabic. "When I was little and I was made fun of - says the Milanese rapper - I had no one to tell me that I was not wrong. Today what I would like to do with fashion is what I did with my first pieces, which had the refrain in Arab. Then the boys stopped me to tell me that, thanks to my music, the corridors of the schools had changed and I would always like to give them those sensations ". And here what he did with his music, Ghali now carries on with fashion, another great passion of his. "I need to express myself in multiple ways, we wanted to create garments for my generation and on the streets,I'm not a designer, but - he explains, pink jumpsuit with the Benetton logo revisited with his initials - I have clear ideas about clothes for me, for my crew and fans and this is a genuine collection, made up of clothes to wear every day : I thought about this moment that is not 'celebrating' but 'cozy' and I created garments that are good for school or to stay at home and play at Play, but also to have an aperitif if possible ".but also to make an aperitif if possible ".but also to make an aperitif if possible ".

    And they are garments - about 45 pieces for 0-12 years and adults, with a second launch by the end of the year - that will appeal to the youngest: jumpsuits with all-over logo motif, caps and hooded sweatshirts with hijab as passepartout, varsity jacket with the stages of his career in the form of patches and writings in Arabic. "I am Italian of Arab origins and with my work - says the rapper of 'Ninna nanna' and 'Cara Italia' - I have always tried to mix these two worlds and find the perfect combination". As with his music, which unites different generations, with entire families under the stage at his concerts, and even without explicitly saying it is a model of integration.

    "When my music exploded, a certain type of gaze changed. - reflects the 28-year-old who grew up in the Baggio neighborhood - Since I was a child I have been sick of hearing the words Tunisian or Arabic as negative, my mother was even afraid that I frequented my fellow countrymen and this only led to ghettoization, but now I have discovered that that is my uniqueness and not a mistake, and that knowing that for others I am different has led me to do great things "including" creating clothes for Benetton in Arab, a sign of great change ". A role that perhaps Ghali did not want, but from which he does not hold back.

    "I hate feeling responsible, but - he underlines - it's a role I can't hide".

    Also for this reason the next album will be characterized - he anticipates - of "'back to the roots' because" growing up I realized that what has always made me feel different is what makes me unique ". CEO of Benetton Massimo Renon, who arrived last April, sees the rapper as the perfect brand ambassador for a brand that, in its repositioning, wants to underline those values ​​of inclusiveness and multiculturalism carried out with famous advertising campaigns. , Ghali - who tonight presents the collection in Milan - does not feel the need: "Inclusiveness - he concludes - is practiced in practice". And he smiles looking at today's children: "I was alone at school, while today I am 50 Italians and 50 of foreign origin,for this reason, young people do not need to metabolize inclusion ". (ANSA).