Ferrero Rocher becomes a tablet, a market of 578 million

After entering the world of packaged ice creams, the Ferrero Group launches a new product under the

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A continuously growing segment that, in large-scale distribution alone, is worth 439 million euros with over 45% coverage of just two players and which in 2020 saw the presence of 103 total references.

The launch of the new tablets will involve - in addition to Italy - also Germany, the United Kingdom, Russia, Austria, France, Poland, Belgium, the Netherlands and Luxembourg to then arrive, in 2022, in Spain, Portugal and the USA.