Okapi
, the 100% teenage bimonthly from the Bayard Presse group, is celebrating its 50th anniversary with a special issue that will remain on newsstands for a month.
“In two generations, the world has changed, new teens are in great demand on social networks and video streaming services. They spend 26 hours a week on screens. They are therefore harder to convince to read a paper magazine, ”
recognizes François Blaise, editor-in-chief of
Okapi
. However, the period of the pandemic which confined young people to their homes was very favorable for this magazine.
“We have seen a 15% increase in subscriptions. So, mechanically, our circulation will increase in the coming months ”,
he adds.
Far from the beautiful 1980s, during which the magazine had 150,000 copies,
Okapi
now has 51,000 copies sold almost all by subscription.
"But our audience remains very strong, with 650,000 readers, since each issue is read by twelve young people",
adds David Groison,
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