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Bliss Stories, the best-selling maternity podcast, is diversifying in all directions

2021-09-25T04:40:32.961Z

Paid support program, e-commerce, TV series adaptation, show ... the podcast with 15 million listeners reduces its dependence on advertising.



At Bliss, we have quiet success.

Created in April 2018 by Clémentine Galey, the audio program Bliss Stories is one of the most listened to native podcasts in France.

According to the ACPM, the weekly show fluctuates between 500,000 and 600,000 listeners per month, a score higher than the daily podcasts of Les Echos or Le Parisien.

Since the creation of Bliss Stories, we have accumulated 15 million listenings,

” says Zoé Vilain, partner of Clémentine Galley on the strategy and revenue development component.

Bliss Stories multiplies the testimonials without taboos on pregnancy and motherhood, from famous women or not. Topics that are often overlooked, such as perinatal bereavement, denial of pregnancy, postpartum depression or difficult deliveries, are tackled head on.

This audio program is in the top 5 of the most listened to native podcasts in France.

Faced with this success, its parent company Bliss Studios could have launched other podcasts, canvassed companies to carry out lucrative white label programs and fundraising.

But the company with four employees prefers to "

bet on reasoned growth

", which is not without ambition.

The objective of Bliss Studio is to decline its main asset on a maximum of paid supports.

In 2021, two-thirds of our income will come from these diversifications.

For 2022, we are aiming for 75%, with the objective of a turnover of 1 million euros

”, indicates Zoé Vilain.

Book, series and paid programs

Bliss Stories was first adapted as a book by Hachette Pratique in August 2020. More than 6,000 copies have sold. In April 2021, the company launched into paid audio. Sold for 89 euros, her Bliss Bump pregnancy support program includes 9 episodes of 60 to 90 minutes, masterclasses, a booklet, and access to a private group on Facebook to chat with other expectant mothers. Bliss Post-Partum (49 euros) will follow in the coming weeks, a similar paid offer that will focus on the delicate weeks following childbirth. “

We aim to reach 4,000 to 5,000 subscribers,

” says Zoé Vilain. This paid offer is intended to extend to other key moments in the lives of young parents.

At the same time, Bliss Studio is taking its first steps in e-commerce. Since September 18, he has been marketing “The Bliss Vanity” (69 euros), a box containing hygiene products and body care for the days following childbirth. "

We have pre-sold 1000 copies in one week, which is more than what we had expected

", affirms Zoé Vilain. This box is limited to 2500 copies. “

We have no doubts that there is a market, but we needed a first test before moving on.

"

Finally, Bliss Studio sells the adaptation rights to its successful podcast.

In September 2020, he signed an agreement with producer Chapka TV for a TV series of 8 episodes of 52 minutes.

"

Discussions are underway with broadcasters,

" says Zoé Vilain.

Bliss Stories will also arrive on stage, with a show scheduled for 2022 and produced by concert and entertainment giant AEG.

Reduce dependence on advertising

Thanks to these all-out diversifications, "

our objective is to reduce our dependence on advertising

" which historically finances the program "

thanks to our highly qualified audience

", continues Zoé Vilain.

This desire is common to the main independent podcast studios.

The onset of the Covid-19 crisis and the sudden freeze on podcast advertiser spending reminded the industry of the need to leverage sources of revenue.

Read also Podcast studios convert to paid

Binge Audio, New Listeners and Louie Media have all edited books adapted from their successful podcasts, and converted to monetizing their most engaged fans with masterclasses, newsletters or paid offers on Apple Podcasts.

Source: lefigaro

All life articles on 2021-09-25

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