Hard blow for the digital kiosks, giving unlimited access to many dailies and magazines in digital format for around ten euros per month: two newspapers have decided to leave them by the end of the year.
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On Friday, the Team confirmed to AFP its gradual exit by December 31, 2021, as revealed by its boss, Laurent Prud'homme, in
"Mind Media".
The same goes for the weekly Le Point, as declared by Renaud Grand-Clément, its CEO, to the newspaper Les Echos.
Own digital offer
The reason ?
Faced with the advertising crisis of recent years, many media have set their sights on their own digital offer.
They no longer need these intermediaries, such as ePresse (allied with Orange) or SFR Presse (now Presse by Cafeyn), which compete with them in a certain way.
The Team, which expects to grow from 335,000 digital subscribers currently to 450,000 in 2025, launched its digital platform at the end of May with the creation of "
Team Explore
" and "
Team Live
".
The first shows the original creations and content of the Team, made up of documentaries, videos, long formats, podcasts.
And the second, in addition to the L'Équipe channel, offers the largest live sports offer accessible to all.
Offering the Team PDF to digital kiosks is ultimately a fairly limited experience compared to everything else, we consider in everyday sports.
However, reading the PDF will obviously remain accessible to L'Équipe subscribers.