Models and photo shoots, Chanel catwalk

(ANSA) - ROME, OCTOBER 05 - Everything starts from a photographic shot. After all, fashion is made up of clicks, where the magic of the photographer's hand and the interpretation of the dress by the model make the advertised head lucky or not. Also for the presentation of the new Chanel ready-to-wear collection for Spring / Summer 2022, all starts with an image. Model Vivienne Rohner takes a photo: this is the black and white portrait that appears on the invitation and in the staging of the show. "Because fashion is basically made up of clothes, models and photographers" also confirms Virginie Viard, artistic director of the prestigious French fashion house. "Karl Lagerfeld - continues the designer, who for many years and until the death of the German designer,was the Kaiser's right arm - he photographed the Chanel campaigns himself. Today I invite photographers. I love the way they see Chanel. It supports and inspires me. "

   The duo Inez & Vinoodh signed the images for this collection, including five films with Lily-Rose Depp, Alma Jodorowsky, Jennie, Rebecca Dayan and Quannah Chasinghorse-Potts who all repeat the same gesture, a camera in hand. "It is a magical object and a sexy gesture - adds Viard - that evokes many memories in me. I loved the sound of the flashes that went on at fashion shows in the Eighties, when the models were on a raised catwalk. I wanted to relive that emotion".

   And so Virginie Viard wanted to recreate that type of catwalk at the Grand Palais Éphémère, in Paris, a man-made space whose atmosphere has made her go back in time. "Many swimsuits in my collection - explains Virginie - very simple in gold or white with black trims".(HANDLE).