A shock for consumers in Germany: because a manufacturer has announced that it will raise its prices, many branded products will soon become much more expensive.
Germany - Due to climate change and the corona pandemic, many foods are becoming significantly more expensive *: coffee, chocolate, vegetables and, most recently, even spices.
Raw materials such as steel or wood are also currently affected by price increases because supply chains around the world are disrupted.
In Germany, consumers will soon have to adjust to higher costs for some branded products.
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Shopping at Aldi, Rewe, Lidl and Edeka: Popular brands will soon be significantly more expensive
Hygiene items such as toilet paper or kitchen rolls are affected by the price increase.
As the
Wirtschaftswoche
reports, the Swedish hygiene paper manufacturer Essity wants to raise its prices by ten percent.
This could make popular branded products such as Zewa or Tempo *, which are already not cheap, significantly more expensive.
A real price hammer, because it would be the second price increase within a year.
It was not until the spring that prices were raised by around five percent.
The customers of German supermarkets like Rewe, Aldi, Edeka or Lidl get to feel this (more news on discounters & supermarkets * at RUHR24).
Both the prices for the pulp, which is necessary for the production of hygiene paper, and the energy costs have risen sharply in the past few months.
In addition, the transport would also become more and more expensive: “3,000 trucks are on Germany's roads every day.
We don't have a bottleneck yet, but the situation is tense and logistics costs are rising, ”says Groth.
+
And that too: toilet paper should now become more expensive.
© Rene Traut / dpa
Hygiene products will soon be more expensive: What the prices in the supermarket might look like then
In the first Corona year 2020, the situation was very different: At that time, the demand for hygiene products such as toilet paper was extremely increased *.
At the same time, the prices for raw materials fell.
This year, wood, from which the pulp for the hygiene articles is made, is particularly expensive.
In some cases, the delivery bottlenecks are so great that not even furniture can be manufactured.
When the products in the German supermarkets become more expensive and what the prices at Aldi, Rewe, Edeka, Lidl & Co. look like in concrete terms, remains to be seen.
Four rolls of Zewa currently cost around 2.50 euros.
With a price increase of ten percent, the future price would be 2.75 euros.
Hygiene product manufacturers have a Plan B - what that means for consumers
In order to counteract further price increases, the producers of brands such as Zewa, Tempo and Torc already have a plan: In Mannheim, a production facility was built on the Essity factory site in autumn last year to produce pulp from straw. The waste product from grain production is available in abundance and is usually incinerated, reports
CHIP
.
In Mannheim, the straw would be further processed into pulp and ultimately used in the production of hygiene products.
Essity states that the pulp made from straw is indistinguishable from that made from wood.
As early as the first quarter of 2022, all Zewa products in Germany are to have a share of 30 percent.
It is unclear whether prices will then fall again. *
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List of rubric lists: © Rene Traut / dpa