I make up like the Maneskins, makeup is boom among boys - Lifestyle

Genderless, gender-free, ungendered, gender-friendly, gender-neutral, androgynous.

It can be called in many ways the no-gender, inclusive makeup, which does not differentiate between men and women, which goes crazy on social networks with a global impact, in the head TikTok.

The phenomenon has also exploded among Italian boys and girls, cleared by the example of the rock group among the most followed by the new generations, the Maneskin who sing rigorously made up.

So the videotutorials of the title '

go

and are followed by thousands of guys.

, dark lipsticks, pencils, eyeshadow and

the new musts for him. Make-up goes crazy and is no longer just conjugated to the masculine for editorial needs, fashion services or cinematographic needs as it happened until a few years ago '.

And so while

and show themselves on social networks busy getting treatments in a skincare key such as cleaning, protection and nourishment of the skin but without a touch of make-up, now he takes care of the make-up. A session was dedicated to genderless make-up at OnBeauty by Cosmoprof Worldwide, the international aesthetics fair held at the Bologna fair that hosted

.

“Teenagers are the most fertile for no-gender makeup, which they discover on social media that they are their primary source of inspiration. They identify with their favorites all over the world, who go out, who are fluid, who play with the look in the name of inclusiveness and who become more and more numerous and, above all, very make-up, - explains to ANSA Chantal Ciaffardini, who besides to take care of the Maneskin look he has in his CV a degree in oriental studies and having performed the makeup of many other prominent artists such as Levante and the participants in the talent X-Factor.

Global market research firm Mintel also highlights the growing appeal for gender-neutral and gender fluid products. Nearly a third (31%) of consumers, Mintel writes, say they want to

reaching over half (52%) of Millennials (aged 26 to 43) in the United States. “For gen Z, men's makeup is already cleared through customs, - specifies Ciaffardini. - Of course there is no shortage of sixty-year-olds who ask me to apply the corrector to erase dark circles but

. Young men wear makeup to correct imperfections, appear sexier or to transgress, to do something different and because they have absorbed the examples of their idols from TikTok, Youtube or Instagram doing it. They

and looks are increasingly important to communicate their personality ".

From the idols of the little ones to the older ones, led by

who does not give up on the colorful look, first of all enamel, the identity now passes through some makeup steps. Ciaffardini explains them: “The most used product, in addition to nail polish with colored decorations and symbols, is the concealer, together with

, applied for corrective purposes to erase imperfections and give a better color to the skin.

, essential for having a more intense look. Followed by eye shadows of any shade and glitter for eyes, applied by the bravest to go out in the evening and for special occasions ".

There are even banned makeup products for him. “Whether in general children can use whatever they want to be free, original and feel better and it all depends on the context. However, I recommend

that gives male eyes the look of a fawn and raises the natural intensity that their gaze has. It is also better to avoid too bright eyeshadows, if not for particular parties. Better to opt for darker, captivating shades. Finally, a

. I do not recommend it for his lips except for the black color, but only in particular contexts and not for every day ".

Ciaffardini's last suggestion is aimed at males struggling with tweezers to pluck their eyebrows: "After the boom in the 2000s, the trend is clearly returning like many things of those years but I prefer men with

 and unkempt

to defined ones that turn the gaze in an uninteresting way ".