(ANSA) - ROME, OCTOBER 11 - Lego has announced that it will eliminate "gender stereotypes" from its toys after a survey commissioned by the Danish children's construction giant found a problem in children.
Research conducted by the Geena Davis Institute on Gender inMedia found, in fact, that while girls are safe and ready to play even with packs of bricks designed for boys, 71% of the children interviewed confessed that they fear being teased. if they used boxes described as "toys for girls". Unapaura, points out the study reported by the Guardian, shared but not more pronounced in parents.
Hence the decision of Lego to remove the labels from boxes and on the site and divide the games by "passion".
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