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Listen down at the start of the season, prime time suffers

2021-10-11T13:57:39.734Z

The new television season begins with decreasing ratings: in the first two weeks (26 September-9 October) the audience decreases in all Auditel time slots and therefore in the average of the day, which marks a decrease of 7.4% (-755 thousand viewers ... (ANSA)



(ANSA) - ROME, OCTOBER 11 - The new television season begins with decreasing ratings: in the first two weeks (September 26-October 9) the audience decreases in all Auditel time slots and therefore in the average of the day, which marks a deadline of 7, 4% (-755 thousand viewers) compared to a year ago.

To detect it is the Observatory of the Phrases Studio.


    Losses range from -5% in the early morning range (07-09) to -8.9% in the second and third evening (1 million less attendance between 10:30 pm and 2 am). But it is prime time to offer more, with a drop of 1.8 million; losses at lunchtime (12: 00-14: 59) and inaccess prime time (18: 00-20: 29) also exceeded one million. The collapse of the first night affects all ages and all targets: with the exception of the over 65s who live alone and the public with little education and little ability to spend. The easing of the pandemic has pushed Italians away from home, especially women: if 481m men neglect TV programs compared to the beginning of last season, more than double, 1.1 million, women who 'abandon' the small screen .


    "The general decline in audience ratings - reflects Francesco Siliato, head of the TV Observatory of Studio Frasi - concerns all seven of the main Italian television networks. The editorial strategies of Rai and Mediaset are oriented towards favoring the two flagships: it is no coincidence that Rai1 or Canale 5 prevail. regularly on their respective cadet networks. Rai1 has more views in the two blocks between 7 and 12; Canale 5 excelled in the two bands from 12 to 18 (with Beautiful and Una vita followed by men and women, and with Amici on Sunday); from the second afternoon to the end of the first evening the most followed channel is Rai1, but it is Canale 5 that conquers the late evening, between 10.30pm and 2.Overall, both dominate even if losing ratings on the average day (-107 thousand for Rai1 and -81 thousand for Canale 5).


   Even in this case, however, the two flagships are resilient, they lose less than the overall average and therefore both have a slight increase compared to the audience share (+0.2 points of Rai1 share and +0.4 points of Canale 5) ". ( HANDLE).


Source: ansa

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