In the space of a few years, the viewer turned into a notorious glutton.
Able to swallow hours of programs and ask for more.
"
More is never enough
", notes Frédéric Vaulpré, vice-president of Glance (Médiamétrie).
As a result, content production is in full swing.
Last season, more than 6,650 new series were launched, an increase of 13% in five years.
On streaming platforms, the number of new fictions has even registered a jump of 48%.
If fiction remains at the center of attention and still remains the heavyweight of audiences, it is in entertainment that innovation is most marked.
At Mipcom, the international exhibition of audiovisual programs which is currently held in Cannes, "
new technologies are the big topic of the moment
," says Avril Blondelot, director of content at Glance.
They open up new possibilities for storytelling and a new field of experimentation even if, for the time being,
This article is for subscribers only.
You have 76% left to discover.
To cultivate your freedom is to cultivate your curiosity.
Continue reading your article for € 1 the first month
I ENJOY IT
Already subscribed?
Log in
