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Daily newspapers find their economic model

2021-10-12T17:51:13.180Z

The development of digital subscriptions is giving new life to newspaper circulation. The time is no longer for questions about the "survival" of the daily press. Now, it has found its new economic model: between conquering digital subscriptions, advertising revenues drawn by a strong audience, diversification of media offers and services in events or brand content. “The Covid-19 crisis has more than ever demonstrated the importance of quality professional journalism in democratic



The time is no longer for questions about the

"survival"

of the daily press.

Now, it has found its new economic model: between conquering digital subscriptions, advertising revenues drawn by a strong audience, diversification of media offers and services in events or brand content.

“The Covid-19 crisis has more than ever demonstrated the importance of quality professional journalism in democratic life.

We posted record audiences ”,

explained Tuesday Marc Feuillée, CEO of the Figaro Group, during the“ Media in Seine ”conference.

In recent years, the arrival in France of digital platforms such as Netflix and Spotify, with their subscription model, has transformed the relationship between citizens and the media.

“Users have accepted the idea that when there is an exclusive, quality product, it is normal to pay for it.

The daily press took advantage of this wave, ”

analyzed Louis Dreyfus, chairman of the management board.

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Source: lefigaro

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