Despite the first signs of saturation in certain territories such as the United States and Canada, the subscription video on demand (SVOD) market has not finished filling up.
According to a new study by Digital TV Research, the number of subscriptions to video streaming platforms, after the 2020 boom linked to the health crisis, will increase by nearly 500 million between 2021 and 2026. By this time, the sector is expected to total 1.64 billion customers.
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And it is Disney + that will benefit the most from this growth.
According to Digital TV Research, the streaming service will dethrone the leader Netflix by a short head in 2025. Over the next five years, Disney + (with its Hulu and Hotstar platforms) will add 140 million subscribers to its portfolio and total 284 million dollars. 'subscriptions.
Of which about 121 million (43%) will come from the ten Asian countries where the giant markets its offer under the Hotstar brand.
For its part, Netflix will seduce 53 million
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