“Since the pandemic, fashion has suffered from a somewhat selfish image
, analyzes Vincent Grégoire, Insights director of the Nelly Rodi trends office,
while a house is shared with others.
So to restore her image, she seeks a timeless product, an authentic classic with a local touch and an environmental aura.
“
However, the exercise is easier in decoration, because we are not in the disposable: investment in furniture is often more important than in clothing, the customer pays more attention
, he continues.
In addition, the area is exploding because during confinement, we had no other choice but to re-enchant our interiors.
Brands have every interest in retaining their customers and expanding their ability to open their wallets.
"
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The phenomenon is not new: fashion houses have always diversified their product types - remember, Christian Dior already sold all kinds of objects in his Colifichets boutique.
But if in
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