Complete and updated information against fake news.
On the World Sight Day celebrated today, EyesON (www.eyesoneyes.it) is born, a digital channel, mobile friendly, entirely dedicated to eyes and vision problems.
EyesON addresses the general public and the ophthalmology sector through news, videos, interviews with experts, insights on cataracts, corneal diseases, visual defects, glaucoma, dry eye, retinal diseases, prevention, low vision.
EyesON enters the world of online information in a day that represents the annual event dedicated to eye health and the importance of prevention and rehabilitation.
The pandemic has accelerated the processes of digitization and disintermediation, exposing to an excessive amount of information, often not verified with accuracy: hence the possible disorientation and the difficulty of identifying reliable sources.
Thanks to a careful and conscious use of the network and the authority of the single-issue companies in Ophthalmology, EyesON partners, as the creators explain, "wants to intercept the need for information and satisfy it in a simple and effective way".
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