Over for pink and sky blue: Lego no longer wants to differentiate between toys for boys and girls

Lego wants to free its toys from gender stereotypes.

As the toy manufacturer announced on International Girls' Day, there are no longer any products just for boys or girls.

Billund - Off for the division into pink and sky blue.

Lego does not use stereotypical names in its products.

In future, customers will filter their online shopping on the website by age, interests and topics.

Not after “for boys” or “for girls”.

Lego no longer sells gender-specific products

"Girls are ready to overcome gender norms, but society continues to enforce prejudices that hinder their creative potential," said a press release.

The company is therefore committed to making Lego games more inclusive and ensuring that children's creative ambitions - both in the future - are not restricted by gender stereotypes.

The innovation is the toy manufacturer's reaction to a study it commissioned, in which almost 7,000 children aged six to 14 and their parents were interviewed.

One result: girls are always more confident in all kinds of games and creative activities.

But as they get older, deeply ingrained gender stereotypes in society held them back from creativity.

The corresponding study was carried out by the

on behalf of the company on the occasion of International Girls' Day.

The "International Day of the Girl Child" is a day of action initiated by the United Nations, which is supposed to draw attention to the disadvantages of girls around the world on October 11th every year.

Lego: Girls are ready for the world - society is not

The results of the research also show that girls are ripe for the world.

However, society is not ready to support their growing up while playing.

The girls feel less restricted by gender-specific prejudices and also serve them less than boys.

Example: 74 percent of boys versus 62 percent of girls believe that certain activities are only intended for girls or boys.

The majority of girls think it's perfectly fine to play soccer and boys to go to ballet.

However, only 70 percent of the boys share this opinion.