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Service, quality, range: study crowns the best fast food restaurant

2021-10-14T08:27:40.628Z


From McDonald's to Subway: Fast food is still popular. You can read here which restaurant performed best in a comparison of five top chains.


From McDonald's to Subway: Fast food is still popular.

You can read here which restaurant performed best in a comparison of five top chains.

Even if you try to eat healthily and like to cook yourself: Sometimes you can just eat fast food.

You don't have to stand in the kitchen, it is quickly on the table or you can eat it quickly while walking - and it satisfies the appetite for greasy soul food such as pizza *, french fries and burgers.

What is your favorite fast food restaurant?

On behalf of the news broadcaster ntv, the German Institute for Service Quality

compared

five fast food chains

.

Areas such as service, quality of the food and drinks, cleanliness and much more were included.

rated.

These five fast food chains were tested

In comparison, five of the largest fast food chains in the system catering sector were examined:

Kentucky Fried Chicken, North Sea, Burger King, Subway and McDonald's

. These five chains examined have at least 250 branches and an annual turnover of at least 200 million euros. Fast food giant McDonald's is particularly popular: Around 32 percent of Germans aged 14 and over visited a McDonald's branch at least once a month in 2020. According to consumer and media analysis, Burger King (16.5 percent), Nordsee (12.6 percent) and Subway (9.5 percent) were also frequented. Where is the selection of drinks and food large? Which fast food houses have friendly and competent staff who can withstand the time and competitive pressures? The tests were carried out in 15 German cities in June and July 2021.Seven visits were carried out per company at peak times and three visits at other times - a total of ten secret visits (mystery tests) in different branches of each company.

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this popular chocolate bar will soon be back in the supermarket - but only for a short time.

Fast food restaurants in service comparison in 2021: clear winner

The service analysis looked at the categories of consulting competence, solution quality, communication quality, quality of the environment, waiting times and availability, consulting experience and offer.

The fast food chain

McDonald's was in first place

in all areas

- except in the offer category, where Subway took first place.

So the overall result is not surprising either: McDonald's with an overall rating of “good” is ahead of all the other restaurants compared that achieved the quality rating “satisfactory”.

rank

Fast food restaurant

Points*

Quality judgment

1

MC Donalds

77.9

Well

2

Subway

68.0

satisfactory

3

Burger King

67.8

satisfactory

4th

North Sea

67.6

satisfactory

5

Kentucky Fried Chicken

63.5

satisfactory

* Points on a scale from 0 to 100:

100.0 - 80.0 points = very good;

79.9 - 70.0 points = good;

69.9 - 60.0 points = satisfactory;

59.9 - 40.0 points = sufficient;

39.9 - 0.0 points = unsatisfactory

Also read:

With this trick you always get fresh hot fries at McDonald's.

The conclusion of the service study:

the restaurants offer average service overall. Cleanliness is very important in the branches, most of them convince with clean and attractively designed rooms. As a rule, the "Corona information", for example on mask use or distance regulation, are also classified as exemplary. The providers are not closing themselves to current nutrition trends either - almost half of the branches now have at least one vegan dish on the menu. McDonald's scored particularly well in the area of ​​service strength: employees responded to customers individually and gave competent recommendations. You can find all the results of the “Fast Food Restaurants Service Study” on the website of the German Institute for Service Quality.

(mad)

* Merkur.de is an offer from

IPPEN.MEDIA.

List of rubric lists: © Papsch / Imago

Source: merkur

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