The one who is not comfortable with celebrity, paradoxically, explodes the counters.
Ten million views just six hours after the release of a new single, 22 million views at the time of writing (or 13 hours after uploading), Adele has likely missed her audience.
Unveiled at midnight Friday October 15,
Easy On Me
serves up a delicious appetizer before the release of a fourth album on November 19.
Easy On Me
is first written song
30
. Resonances to
Chasing Pavements
are notable
, as
much in the rhythm as in the words. A lyrical melody against a background of disappointment in love. Would Adele do déjà vu? She considers her forthcoming album to be
“the most personal to date
”. In
Vogue
, she said:
"It's a sensitive record for me, just because I like it a lot"
. But no hit titles to be expected on this disc, like
Someone Like You
or
Hello
, according to her (we are not so sure).
“There is no
bombastic
Hello
. [...]
This song catapulted me to fame on another level that I don't want to reproduce
”
.
Read alsoMother, divorced, struck by depression, Adele releases a cathartic album on November 19
Xavier Dolan, the return
Xavier Dolan did not let anything shine about their collaboration on this new album. Once again, he's bringing his two cents to
Easy On Me
. The Canadian filmmaker has already collaborated with Adele for the video for
Hello
. Used to working with women, he alternates shots centered on the artist and off-frames, also used in his films. A touch of nostalgia,
Easy On Me's
old cassette tapes are
reminiscent of the vintage clamshell cell phone seen in
Hello
, which was the subject of mockery.
In the clip, there are parallels to
Rolling In The Deep.
It is no longer a question of breaking dishes in an unoccupied house, but to expiate the darkness of the room - with the beginning of the clip in black and white -, in order to let in color - second part in colors. A metaphor that lifts the veil on a chaotic past experienced by the singer. Adele found peace after her heated divorce, but also with the death of her father last May from cancer. "
I know he loved me, and we actually got our peace before he died
."
After six years of absence, Adele, now 33, has named her next record
30
. The milestone of thirty passed in 2018, painfully punctuated by his divorce from Simon Konecki.
“At 30, my life collapsed without warning,
” she said.
I have the impression that this album is self-destruction, then self-reflection and self-redemption, ”
she confided in the columns of
Vogue
. This
"therapy record"
is just another way of explaining her divorce to her nine-year-old son Angelo.
Multi-rewarded and tenfold sales records, the singer is promised a new triumph.
As for the tour, nothing is less certain.
At the BBC, she confides this October 15 to have been traumatized by the cancellation of her two concerts at Wembley in 2017 and
"does
not
want to cancel anything"
.