A color that represents a locality becomes one of its symbols and recalls its artistic artifacts: ceramics.
In Laveno, facing the vastness of Lake Maggiore, Archea designs a new residential complex, a rhythmic architecture that dialogues with the surrounding environment.
Joining the tradition triggered in Italy by the 1920s with Gio Ponti where ceramics and design represented a symbiosis of art and industry, able to express the wisdom of Italian craftsmanship, so the idea of the new residential complex on the shores of Lake Maggiore was born. .
The design idea of the architect Marco Casamonti stems from the multiplicity of colors of the lake and from the Blu Laveno ceramic that was produced in this area within the ancient Pozzi-Ginori ceramic factory of which a splendid memory remains in the front wall. the needle.
The large Lavenese ceramic industry - which reached high peaks in quality not only for the intrinsic characteristics of the materials and for the workmanship but also thanks to the artistic cut of the always avant-garde production - becomes the inspiring reason for the project that uses blue ceramic as a material. cladding: tiles with an irregular pentagonal shape expressly designed, glazed with a nuance studied ad hoc, positioned not only on the facades but also on the pitches of the roofs, in order to create a total material effect and give the idea of the 4 buildings as 4 stones blue resting on the ground, 4 carved stones whose holes functionally become loggias overlooking the surrounding landscape; all immersed in a completely pedestrian context,with roads and parking spaces located on the lower floors.
The overall project consists of twenty-six residential units, located in a completely pedestrian area of 2,400 square meters.
The intervention represents a new piece of the city, hinged between the public square upstream and the lakefront downstream.
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