French specialist in men's underwear, Eminence strives to create pieces with meticulous finishes, thanks to exceptional know-how and quality materials. With more and more attention paid to respect for the environment, the brand offers lines designed in organic cotton as well as a 100% Made in France series. Underwear for which most of the manufacturing steps are carried out in one of the two factories in Gard, France. Perfect for buyers concerned with more responsible consumption.
"We have always made Made in France,"
explains the production manager for France.
This has been developing more in recent years and can be explained by external developments, consumer needs and greater attention to environmental impact.
It is a real desire on the part of Eminence to put local know-how at the heart of the collections.
"
Convinced ambassadors
Fabien, known by the pseudo @fabifabz, a doctor based in Brittany and very active on social networks, has always loved the Eminence universe. He is particularly seduced by this French know-how:
"The French specifications are a guarantee of quality for me," he
explains
. I'm looking for products that are made to last. "
For his part, Romain - @romainjl on Instagram - 37-year-old Lyonnais passionate about fashion and sensitive to ecological issues, appreciates the authentic side of the brand:
“Eminence establishes proximity with the consumer, he
confides.
It reminds me of quality, ancestral and lasting know-how. Exactly what the younger generation is looking for today. »
A more local mode of consumption
Both in search of sure values, of irreproachable quality and sustainable fashion, they also turned to Eminence out of commitment:
"We are facing an ecological challenge that no one can ignore,"
says Fabien.
It's up to us to change our behavior and our consumption patterns to ensure a future for our children. "
And Romain added:
" Whether it is textiles or food, I think we need to change our habits and return to a more local mode of consumption. "
A wish of which Eminence is perfectly aware and which is consistent with its original functioning:
"We have been in the Gard for eighty years and have always attached great importance to maintaining an industrial facility in France in order to preserve our know-how. and our good practices.
"
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