In Jakarta, this cafe has found success and customers again thanks to the craziness of the Netflix series.
Customers come to try the “deadly” principle at this gambling establishment.
The staff are disguised there in the famous pink jumpsuits and the eerie Squid Game masks and fake guards point their fake guns at the customers playing "1 2 3 sun".
“It's unique, not all cafes can exactly replicate the game as in the series. So all customers can feel the tension that exists in Squid Game "testifies one player." Before that, when there was a PPKM (application of community activity restrictions), our revenues fell sharply. However, after the PPKM rules were relaxed, our sales started to pick up and increase slightly. But after launching the Squid Game event, our sales immediately increased, ”says the owner of the café.
The dystopian drama, in which cash-strapped contestants play life-threatening childhood games in a bid to win 45.6 billion won ($ 38 million), has become a worldwide sensation for Netflix since its release. launch less than a month ago.
It is especially popular in Indonesia, where Korean dramas and films already have a large following.
As of October 16, the streaming giant had already raked in $ 900 million with its terrorizing nugget.