Generali: the new 100% digital native Genertel is underway

Generali Italia launches the new Genertel, 100% digital, and completes the technological and digital transformation of all distribution channels in Italy. A path of innovation that started five years ago and involved the redesign of processes, skills, business models and ways of working. A profound transformation that “has changed the way insurance is done by transforming the corporate culture, accelerating technology and introducing new skills to be a simpler and more digital company”, says the country manager and CEO of Generali Italia, Marco Sesana. The group has renewed 82% of the offer for families and businesses with more prevention, services and technology, 100% of the Generali and Alleanza agencies are digitally enabled, and has digitized over 70% of the policies."A path that has led to greater customer satisfaction (+ 48%) and more profitable growth, strengthening the leadership, with + 6.3% of the market share, today at 18.6%". The new Genertel, created and built in 18 months, allows you to subscribe a policy in less than a minute, suspend or reactivate it or integrate it, after purchase, with a click, as well as the possibility of obtaining a refund for damages with a simple hole. automatic in less than three minutes. Over the next three years Genertel aims at the highest market index for customer satisfaction and to strengthen its leadership in the direct channel, with a 40% growth in customers to 1.5 million. The new business model, aimed at bringing the customer experience to the standards of digital services companies, leverages the extensive use of 5 technologies: data &cloud (to improve pricing and engagement), augmented reality (which reconstructs the specific parts of a car and the type of damage), biometric (to report the claim via video), artificial intelligence (to estimate automatic of the amount of a claim with video / photo), conversational interfaces (with the use of chatbots). The strategy focuses on four sectors: mobility, home, wellness and pet. “Innovation is part of Genertel's DNA. Today we confirm this attitude by launching the new strategy that will lead Genertel to be the first major Italian insurtech ", says the CEO and general manager of Genertel and Genertel Life, Maurizio Pescarini, who also aims to expand the customer base, addressing not only young people ,but to all those people “who want a digital and extremely simple product”. Genertel also strengthens the social nature of the insurer: “today BeeGood is also born, the community of our customers to support the community by choosing social projects and causes”.

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