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How Vogue wiped Paris off the map

2021-10-21T15:11:09.836Z


INQUIRY - While an exhibition at the Palais Galliera traces its 100 years, the French edition of the famous Condé Nast magazine erases the word Paris from its cover. The end of a cultural exception desired by Anna Wintour, under the guise of economic rationalization and diversity.


"Paris", these five letters printed in the O of a legendary newspaper headline (which no longer had very good press in reality), should have disappeared from the next cover of

Vogue

, which is scheduled for release on November 4. This graphic suppression is accompanied by an editorial, even ideological shift, and a massive social plan. The colossal losses of the publisher Condé Nast in recent years (100 million dollars in 2020 for the American division alone) against a backdrop of digital transformation in the sector have led it to a new strategy of

"sharing of content"

for all its newspapers international including

Vogue

,

GQ

and

Vanity Fair

.

In summary, each title is now coordinated by a single head linked to a country, under the leadership of the indestructible Anna Wintour, the embodiment of

American

Vogue

on her own, whom most people know because she inspired

Le Diable s'habille. in Prada

.

Thus, the editors-in-chief of

Vogue Paris

and

Vogue Italia

, respectively Emmanuelle

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Source: lefigaro

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