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Presidential 2022: big data, a new weapon for candidates

2021-10-24T16:25:43.040Z


SURVEY - Elysee contenders surround themselves with digital strategists to better target voters. “Election campaigns are ultimate start-ups. The candidate entrepreneur has six months to build everything with a budget, a defined workforce and one ultimate goal: victory, ” insists Florent Barre, co-founder of Qomon, a citizen mobilization platform present in twenty-five countries. Behind the scenes, the candidates for the presidential elections of 2022 are already sharpening their strategy. In


“Election campaigns are ultimate start-ups. The candidate entrepreneur has six months to build everything with a budget, a defined workforce and one ultimate goal: victory, ”

insists Florent Barre, co-founder of Qomon, a citizen mobilization platform present in twenty-five countries. Behind the scenes, the candidates for the presidential elections of 2022 are already sharpening their strategy. In this race to conquer the 47 million voters, the contenders for the Élysée are surrounded by big data and artificial intelligence strategists.

"With our electoral mapping tools and our analysis of thousands of territorial variables, I think that we can make a candidate win between 1% and 5% of voters"

, estimates Paul Hatte, founder of the French start-up Hatis, specializing in the development of electoral strategy software.

He has just signed with a party for the next few months.

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Source: lefigaro

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