Starting from this academic year, the Amplifon Chair in Customer Science was born at the Bocconi University in Milan, which was inaugurated today by the lectio of Gaia Rubera, chair holder and director of the Bocconi Marketing Department.
The activity includes a research program and initiatives that will involve students in didactic challenges that will put them in direct contact with the company.
"There are two objectives of the course - explained Gaia Rubera -: on the one hand to develop research in the field of Customer Sciences and to approach and involve students on these issues". Also through the challenges addressed to them, in which students have access for about a month to the Amplifon data platform, they behave as if they were data scientists and develop artificial intelligence models to solve concrete problems that the company has in its management. of his relationships with customers. “The advantage of artificial intelligence is that it allows us to extract knowledge from data that are no longer simply numerical - continued Rubera - but are also text, images and audio. In this way we are able to have an all-round knowledge of what the consumer is ".
"We are very happy to start this collaboration that has a long-term spirit and we are proud to do so by addressing a theme, which is that of consumer knowledge based on the use of data, which is extremely topical", commented Enrico Vita, Amplifon CEO.
According to the rector of Bocconi University, Gianmario Verona, "this chair deals with the frontier of marketing, the so-called Customer sciences, and it is the daughter of the times because we are living in an era in which big data are disrupting the way we interact with customers".
In collaboration with:
Amplifon