According to information from the American press, PayPal was ready to acquire the Pinterest network for 44 billion dollars, before giving up in the face of market reaction. This soap opera put the application back in the news. If it does not have the notoriety of other social networks, Pinterest has 454 million monthly users, including nearly 20 million in France. Its service, which makes it possible to
"find inspiration"
by creating collections of images around areas of interest (cooking, gardening, decoration, manual work, etc.), enjoyed strong popularity during the confinements of 2020, before being decrease in the United States with a 5% decline in active users.
“Life is getting back to normal, but that doesn't worry us.
People will continue to use Pinterest for their projects, ”
believes Naveen Gavini, vice president of product at Pinterest.
Wall Street shares this opinion less: the Pinterest share has lost nearly 20% of its value since the announcement at the end of July,
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