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Otto mail-order company causes customer annoyance on Twitter and then clearly counters: "You don't have to order from us"

2021-11-03T15:25:00.568Z


Like many other large companies, the mail order company Otto is using the gender asterisk on its Twitter channel for the first time. Some customers don't like that at all.


Like many other large companies, the mail order company Otto is using the gender asterisk on its Twitter channel for the first time.

Some customers don't like that at all.

Hamburg - In the years 2020 to 2021, the Otto Group made a total of 15.6 billion euros in sales.

An increase of around 9.7 percent compared to the previous financial year.

The corona pandemic and the resulting more popular online shopping probably gave the shipping giant the pleasing numbers.

This creates self-confidence and probably also lets the group get over the departure of some angry customers.

A little asterisk on the company's Twitter channel is now causing a stir.

Otto Group changed on Twitter

Did the Otto GmbH social media team have any idea what they were doing by using a single star?

Probably not.

In a post, the group announced: "More and more colleagues are working in the office again - but not all" and the brief description of the company also says "Our service team answers your customer questions (24/7)".

Attentive readers will have noticed a small detail.

The company has changed and thus includes all genders in its corporate communications.

Gender is a sensitive topic and always causes excitement.

Many find it important to include everyone through the language, some are just annoyed by it.

The latter group also includes the angry Twitter user who comments on Otto's post.

Customer comments get a lot of likes - the company's response even more

The user writes: “Those who change don't get an order.

It's that simple and Amazon is happy ”.

Gender seems to bother him so much that he turns away from the Otto Group entirely.

Its social media team reacts calmly and replies: “That's right, it's that simple: We gender.

And you don't have to order from us. "

That's right, it's that simple: We gender.

And you don't have to order from us

- Otto (GmbH & Co KG) (@otto_de) October 29, 2021

Nevertheless, the feedback is divided.

Some praise the company for the decision and are enthusiastic.

Many others are annoyed and show no understanding: “Well, if you don't need any customers, then off to new shores.

Have fun going bankrupt. ”For customers who are now outraged and want to switch to Amazon: The American company has also changed on its German Twitter channel.

Source: merkur

All life articles on 2021-11-03

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