After two years of absence due to a pandemic, the Lollapalooza festival is finally scheduled for July 16 and 17, 2022 at the Longchamp racecourse.
"It's the big return to reality, the concerts come back to life",
welcomes Angelo Gopée, president of Live Nation France, one of the heavyweights of the world of concerts and tours, organizer of the event.
“In the United States, it's madness, people are buying concert tickets en masse. Here in France too, I am very happy. Coldplay sales are such that I'm on a fourth date at the Stade de France next July! Lollapalooza which will take place the same weekend is selling very well too. We expect 60,000 festival-goers per day. "
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The producer received Thursday at the Plaza Athénée where his friend chef Jean Imbert now officiates.
Very popular with the stars, the latter has been cooking for years for several Live Nation artists visiting Paris, starting with Jay Z and Beyoncé.
Passed in a gust of wind to greet his accomplice in a golden salon of the palace, the chef in a white jacket and still tousled mane did not hesitate to joke:
"I am not used to seeing Angelo speak with so much serious."
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After two years without a concert and without a festival, the 15-25 year olds, the main target of Lollapalooza, have changed their tastes and desires. To attract them, it is not enough to lower the entry price from 149 to 139 euros for a two-day pass. The headliners of the festival like the American pop rock group Imagine Dragons, Pearl Jam from the American grunge scene of the 1990s or the “senior” DJ David Guetta naturally seduce the crowds. But more must be offered.
"The line-up of French artists in festivals are too similar because the same turn in all regions
"
,
said Marc Ungidos, creative, strategist at Live Nation. The festival will therefore expand with a third stage in the racecourse.
"We are creating a scene dedicated to hip-hop,"
announces the boss of Live Nation France.
Urban is the genre most streamed in France but apart from a handful of names such as Nekfeu and Orelsan, the artists do not tour in festivals. ”
In June, we will therefore discover fifteen young French names in urban areas including L'Or du Commun, Gambino La MG, Gambi and Le Juiice. Maybe the headliners of tomorrow.
So that the public can have fun between two concerts,
"we are adding fifteen stands of young fashion designers",
explains Anouk Marhoefr, member of the team in charge of the festival's image. Since festival-goers are passionate about cooking and now spend more on good food than on beer, the 2022 edition will have a street food market. The “chefs space”, which has been so successful in the past, is being renewed with Jean Imbert and Mory Sacko
(Top Chef 2020)
at the head of the bill.
Finally, as young people are becoming more and more active, Live Nation is joining forces with several associations, including Emmaüs.
“Morgane Ortin at the head of the blog Amours Solitaires which has 900,000 subscribers will work on the place of women in festivals. There are still 98% of women who complained of sexual violence in festivals ”,
underlines Angelo Gopée. In the same idea, a place has been reserved in the programming for Bilal Hassani.
"It can be considered as divisive, including in a pop, rock and urban music festival,"
says Angelo Gopée,
but our role is to give it visibility. "
For the rest, the festival also retains one of its peculiarities: a VIP area, called "Oasis", to which only 20 festival-goers will have access after a preselection. It's up to them to savor a little respite comfortably installed in the shade with service for drinks and reserved access to the toilets.
As for the music, it will be eclectic if we believe the programming.
In addition to the artists of the current of "afro love", such as Tayc, Joé Dwèt Filé, Little Simz and Arma Jackson, festival-goers will applaud the Latin star Anitta, Tems (whom Rihanna considers her "daughter"), Vald rapper of Aulnay-sous-Bois or his American counterpart Asap Rocky (who stood out in a court case in Stockholm in 2019).
The American rapper Megan Thee Stallion and the Italian rock group Ma ° neskin complete this already very attractive poster.
Lollapalooza Paris, July 16 and 17, 2022 at the Longchamp racecourse.
Prices: 79 euros per day, 139 euros for a two-day pass, 399 euros for a one-day VIP pass.
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