In less than 10 years, Black Friday has established itself as an unmissable event for getting good deals in stores, but especially on the Internet. It takes place every year on the last Friday of November, the day after Thanksgiving Day in the United States. Black Friday is synonymous with very significant price reductions across the Atlantic, and the commercial operation marks the start of holiday shopping. In France, promotions do not go down as low as in our neighbors in North America, since Black Friday does not allow traders to sell their stocks at a loss. The fact remains that a few weeks before Christmas, millions of people take the opportunity to start buying their gifts at prices that are often very interesting.It should also be noted that Black Friday has greatly evolved in recent years, and that the promotional operation tends to start earlier and earlier, in particular thanks to the democratization of Black Week, not to mention Cyber Monday, which takes place just after.
Black Friday: Promotions already available ahead of time
Nike: the best deals of the moment to seize
SFR: already deals on Internet boxes, the PS5 ...
eBay: our selection of the best offers not to be missed
Samsung Week: promotions not to be missed this week only
MisterMenuiserie: up to -15% on many products
What are the important dates for Black Friday 2021?
Black Friday itself takes place this year on Friday, November 26, 2021. This is quite simply because Thanksgiving takes place on Thursday, November 25, and the date of the business event is the same in all countries. of the world. However, you will not have to wait for the date of "Black Friday" to start taking advantage of attractive prices at your favorite merchants. Indeed, most of the e-merchants, especially the most powerful on the Web, decided several years ago to play the Black Week card: from one day of promotions, they went to a whole week, and even ten days for some.
It breaks down as follows: from the Monday preceding Black Friday, good deals begin to appear gradually on merchant sites. Every day until Friday, new offers are posted: it's Black Week. However, online sales platforms keep flagship offers for the D-Day of Black Friday, so as to motivate Internet users to return to their sites every day of the week. This year, Black Week should therefore begin on November 22. Then, we must also mention after Black Friday, namely Cyber Monday, which takes place the following Monday and therefore on November 29, 2021. Unlike Black Friday which takes place in physical stores as well as on the Internet, Cyber Monday, on the other hand, is a 100% online event. As one can imagine,the vast majority of Internet sales platforms participate, and they keep offering good deals during the weekend between Black Friday and Cyber Monday. To summarize, the promotional period combining Black Week, Black Friday and Cyber Monday should take place from Monday 22 to Monday 29 November 2021 inclusive, i.e. an entire week dedicated to good deals.
Which merchants participate in Black Friday?
The stakes being particularly high around Black Friday, almost all French online sales sites participate in the event. The biggest e-merchants are obviously doing well: Amazon is a heavyweight in the sector, and it is moreover mainly he who allowed Black Friday to invest the French market. Cdiscount is its main competitor during this event. Next come Darty and La Fnac, two partner brands that offer great offers during Black Week. La Redoute is also actively involved in the promotional operation, particularly in the fashion and furniture sector, and ManoMano allows you to do good business in the DIY sector during Black Friday. In addition to general or thematic e-merchants,many brands have also decided to offer their own commercial offers during this period. Thus, Samsung, Huawei, Xiaomi and Dyson launch Black Week operations every year. This gives multiple opportunities to do good business.
Which merchants display upstream promotions?
All Amazon offers
All Cdiscount offers
All La Redoute offers
All Fnac offers
All Darty offers
All Samsung offers
All SFR offers
All ManoMano offers
All Nike offers
All eBay offers
All Boulanger offers
All offers on Rue du commerce
All Rakuten offers
All Sephora offers
All Micromania offers
All Conforama offers
All Huawei offers
All Emma Mattresses offers
What products will be on sale on Black Friday?
There are no real limits to the potential of Black Friday promotions. In theory, it is therefore possible to find products on promotion in all the shelves of traders participating in this great commercial mass. In practice, there are obviously more popular departments than others, on which the brands are emphasizing. We can cite high-tech products such as computers, smartphones, tablets, connected watches, but also video games. Household appliances, in particular small appliances for the kitchen and well-being, are also very present during Black Friday 2021. If you wish to treat yourself or to offer yourself a pair of AirPods, a Dyson vacuum cleaner, a PS5 or even a iPhone, you should find what you are looking for.
Who says Black Friday says Christmas gifts, and therefore, toys are not forgotten.
Figurines, dolls, board games or even construction games such as Lego are at the rendezvous of the operation.
Video games at low prices are also numerous, with a strong emphasis on the Nintendo Switch, but also PlayStation and Xbox.
You can also find 4K Ultra HD televisions, smart speakers, Home Cinemas, record and vinyl players, in short, something to please the little ones, but also the big ones.
Large perfume brands are also present and allow you to acquire perfume, eau de toilette, face creams and much more, in perfect gift boxes to slip under the tree a few weeks later.
How to prepare well for Black Friday?
At this point, you still have several days to prepare for Black Week, and that's a very good thing: the more you anticipate the event, the more you can make the most of it on D-Day. important point is to set yourself a maximum budget, which allows you to indulge yourself without breaking the bank. Then, start to do your scouting on the online sales sites that interest you: remember to note the current prices of the products, because this allows you to confirm that the promotions are really attractive on the day. You can also compare the prices. according to the brands.
During Black Week, Black Friday and Cyber Monday, always take a few moments to compare offers and prices.
When you're sure it's a good deal, place your order early to avoid stockouts.
It is also useful to be registered and logged in with the various e-merchants a little in advance.
Finally, do not hesitate to visit the Le Parisien Shopping Guide daily, so as not to miss any good plan identified by our experts.