Tali Arbel

08/11/2021

Monday, 08 November 2021, 11:15 Updated: 11:42

There is a date: Other Stories & opening first stores in Israel

The international brand Other Stories & is finally landing in Israel and we got a first look at the intriguing collections we will meet next week.

So what is the exact opening date, where will the first two stores open and what is the price range?

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Exactly according to forecasts, the Other Stories & brand announced this morning (Monday) the opening dates of its first stores in Israel.

Definitely an exciting event for the traditional shoppers who to this day have had to sign a passport in order to enjoy the abundance that this brand has to offer.

The first store will open in the Azrieli Mall in Tel Aviv on November 15 and will cover 460 square meters, with visibility based on the brand's three ateliers in Stockholm, Paris and Los Angeles. The second store will open on November 18 in the Azrieli Mall in Jerusalem, another mall Which is considered one of the most profitable in the State of Israel.

It Happens - The Great Opening of Other Stories & (Photo: PR)

Other Stories & was founded in 2010 and is one of the brands under the H&M Group.

The ambition, which over the years has come true, was to offer women freedom of expression under one branded roof with an emphasis on uncompromising quality, and to invite the clientele to create their own fashion story through the various collections.

Each atelier (LA, Paris and Stockholm - they will all come to Israel) has a unique design style that echoes the characteristics of each of these three cities, culturally and fashionably.

The visibility of the stores - just like abroad (Photo: PR)

In designer stores you will find women's clothing and footwear, bags, jewelry, accessories and even toiletries from the Bath & body category, which have become no less desirable than fashion items over time.

The brand declares that they approach every part of the creative process with sustainable thinking, and are constantly exploring new ideas and options, with stores also soon having a dedicated stand for recycling products from the grooming category.

The price range, the really interesting personal, ranges from NIS 25 to NIS 1,250 for the most expensive item in the store.

Not as accessible as HM, not far from the older sister COS, but still possible and relatively sane, for women who value quality, style and a holistic shopping experience.

Items from all the ateliers will arrive in Israel - LA, Stockholm and Paris (Photo: PR)

More on Walla!

Other Stories & is coming to Israel - and will open two branches this year

To the full article

One of the strongest categories - Bath & body (Photo: PR)

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